隨著當前產(chǎn)品過剩,消費者已經(jīng)完成了從單純的起重機(杭州起重機、單梁起重機、電動葫蘆、懸掛式起重機)訴求到以服務(wù)訴求為主導(dǎo)階段的轉(zhuǎn)變,目前很多產(chǎn)業(yè)正在步入后服務(wù)時代。
后服務(wù),實際上是將市場上過剩的產(chǎn)能和資本配置到更細分、更長尾的市場空間中去,填補目前的市場空白。一方面,舊形態(tài)的產(chǎn)品市場需求趨于飽和;另一方面,新形態(tài)的服務(wù)市場則亟待挖掘。
后服務(wù),要比第一波服務(wù)更人性、更黏性、更感性、更情懷。
所謂后服務(wù),就是延伸的價值鏈。
比如汽車的后服務(wù),包括升級、裝飾、保險、比賽以及車友會等;房產(chǎn)的后服務(wù),包括二手房買賣、租賃、翻修等;醫(yī)療的后服務(wù),包括個性護理、保健、養(yǎng)老等;教育的后服務(wù),包括成人教育、崗位培訓、拓展訓練……
后服務(wù)時代,以消費者為本,充分滿足用戶的消費需求,是起重機(杭州起重機、單梁起重機、電動葫蘆、懸掛式起重機)生存適應(yīng)市場發(fā)展形勢的必然要求。
后服務(wù)時代來了,你準備好了嗎?
With the current surplus of products, consumers have been completed from simple crane (single beam crane, crane electric hoist, hanging crane) appeal to to service demands for a shift in the dominant phase. At present, many industry is entering the service times.
After the service, in fact, the excess capacity and capital allocation to the market more breakdown, more long tail market space to fill the current market gaps. On the one hand, the market demand for the old form of the product tends to saturation. On the other hand, the service market of the new form is urgent to be excavated..
After service, more than the first wave of service more humane, more sticky, more emotional, more emotional.
The so-called post service is the extension of the value chain.
Such as car after service, including upgrade, decoration, insurance, competition and cheyouhui and other; real estate services, including second-hand housing sales, leasing, and revision; medical services, including personal care, health care, pension and other; education service, including adult education, job training, expand training...
After a period of service, to the consumer oriented, fully meet the needs of users of consumer demand is crane (single beam crane, crane electric hoist, hanging crane) adapted to survive the inevitable requirement of the market development of the situation.
Are you ready for the service time?